Neo x Hudson's Bay: A Message from our CEO

Hi all,

As some of you may have heard in the news, Hudson’s Bay is exploring a strategic restructuring. We’ve just shared the below details with Hudson’s Bay cardholders to keep everyone in the know and up to speed on developments. Any questions or concerns feel free to reach out to myself, @Sana-Neo or @Alex-Neo and we would be happy to support!

Start of message

Hello,
Neo and Hudson’s Bay are two Canadian companies with deep roots across the country, committed to serving Canadians. Neo has been proud to partner with Hudson’s Bay for the last four years, bridging the best of tradition with modern innovation to better serve Canadians and transform how they manage their finances.

You may have seen the recent news about Hudson’s Bay exploring a strategic restructuring. As part of this process, Hudson’s Bay has paused the ability to view, earn, or redeem Hudson’s Bay Rewards points. Rest assured, your Hudson’s Bay Mastercard—powered by Neo remains fully functional.

New cashback rewards: 2% at Hudson’s Bay, 1% everywhere else!*

We know how important rewards are to you, so while the Hudson’s Bay Rewards program is on hold, we’re stepping up to ensure you continue earning great value. Starting today, and until further notice, you’ll now earn 2% cashback at Hudson’s Bay and 1% cashback everywhere else* when you use your Hudson’s Bay Mastercard. No action is needed today—just keep using your card as usual, and stay tuned for steps you may be required to take in the coming weeks.

This means you can continue using your Hudson’s Bay Mastercard anywhere Mastercard is accepted.

  • Use as usual – Continue making everyday purchases with no changes.
  • No impact on credit limit – Your available credit remains the same.
  • Payments stay the same – Make payments to Neo as you always have, with no changes to the process.
  • Earn great cashback – Earn cashback on every purchase.
  • More ways to earn – Continue earning cashback at thousands of Neo’s partner merchants across Canada.

We appreciate you being part of the Neo community and look forward to continuing to provide you with great rewards and a seamless experience.

For the latest information on your Hudson’s Bay Mastercard and our other rewarding financial products, visit neofinancial.com.

Andrew Chau
CEO, Neo Financial

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