New product idea: Neo gift cards

Neo store offers various gift cards, including Banded Peak Brewing, Kit & Ace, The Keg, and Boston Pizza.

Why not Neo gift cards? A Neo gift card could be a prepaid Mastercard with some adjustable or predetermined amounts that forces the recipient to download the app to activate it. Think of it like a referral program where the amount gifted is paid for by users and it feels truly altruistic and gift-like.

This could be used for birthday gifts, weddings, baby showers or any kind of life events where giving money is thoughtful but gifting cash feels tacky. It could come in a nice envelope with a quality slider box like Neo cards used to have back in 2022. For higher amounts, there could be an option of a box with a gift card and some Neo swag.

There could be incentives to buy them, e.g. selling $100 gift cards for $90 or something to encourage gifting.

Similarly, there could be an option for users to purchase and gift Neo swag – currently Neo swag (or anything from the Neo store) currently can’t be delivered to other people and there is no option to add gift packaging.

Thoughts?

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