Telegram has the best gift sending flow I’ve seen. 3 taps!
Since all the contacts are synced (why Neo doesn’t do it?), the app knows your contacts’ birthdays and reminds you of them. The birthday reminder is bundled with a powerful CTA to send gift, because that’s what people do on this occasion. You just have to tap on it.
Next thing you choose a gift. The magic here is that there is no analysis paralysis and the gifts have already been pre-chosen, saving the user the hassle of choosing a gift. That’s tap #2. Everything is super fast, no forms to fill out or dumb extra steps to “confirm selection”, “add to cart” or “proceed to check out”.
Even the message is optional. Everything is hyper optimized to eliminate friction. That’s tap #3.
That’s it!
Neo can use this approach to pre-upload/sync contacts to simplify referrals, payments and other things users might want to do with their contacts.
Birthdays gifts are a great example of a job to be done and problem to be solved. Keeping track of birthdays and choosing and sending birthday greetings and gifts is a hassle. Help solve this hassle by making things easy.
Gifts could be gift cards from Neo or partners, Neo bundles, items from Neo store, or anything else.