đź’ˇ[Feature] Achievements, Financial Milestones, and Discovery

Building Neo
1

Achievements, Financial Milestones, and Discovery

People use a fraction of what their banking app can do, and the habits they build get no acknowledgement. The old answer was a help system — an exhaustive list of every function nobody opened. Achievements solve the same problem in a format people actually engage with. Especially younger generations that have a love of exposure to video games.

Benefits

For users — iterative discovery of what Neo can do, at your own pace, plus comparison against other Neo users (only 5 % of neo users have this achievement).

For the product — guided experience: any feature with low awareness gets an achievement attached to it. And gamified help — everything the system can do, listed in a modern, engaging way.

Audience — this is for millennials and even more so for Gen Z.

Achievements

Keep conditions simple: buy groceries X times, get a subscription, earn $X cashback, make X purchases abroad, refer X friends, open savings account, something about credit score and so on.

Names should be humorous, video-game style:

Condition Name
Visit X museums and galleries Indiana Jones
Refer 11 friends Ocean’s Twelve
Make 5 digital purchases The Chosen Neo

Some are thematic — FIFA World Cup, NHL playoffs, the Olympics.

Rewards

Needs a product team brainstorm. Reference point: Monobank started with an avatar, and achievements unlocked items for it — and the avatar is visible in social moments like shake-to-transfer and nearby transfer. Later they introduced marketplace where you get a discount proportional to the number of points that you got from the earning achievements.

What achievement would you want on your profile first?

2

I LOVE this idea. It ties in to a secret program we’ve been developing. Out of curiosity, are there “real’” rewards associated? Or is it mostly recognition?

3

Nope, just recognition. At least from what I know.

4

They do the digital card designs too, right? I was talking to our CTO yesterday and apparently updating people’s virtual card designs is actually straightforward. I was thinking it would be cool to have people earn new designs as they complete fun monthly challenges.

5

They do, but they aren’t tied to the rewards.

Designs are updated regularly based on events and news, and you can pick anytime you want.

And I am now sure that it’s a good idea to lock all designs behind rewards, but fun monthly challenges is a nice idea!) Keep them both)

Also, think about doulingo they have a monthly badge which doesn’t give you anything, but it still motivates people. But here you can give a little bit of tangible rewards as you say. Like FIFA 2026, it could be a generic card and another one that opens if you buy something in a bar X number of times, or something else.

6

Great tip, as always! I’ll let the tech team know.