What if there was a feature to support Canadian? (e.g. a marketing campaign, highlighting Canadian brands from the rewards network, “buy Canadian” rewards or featured products at Neo store)
Shopify CEO Tobi Lütke has pledged to roll out “buy local features” to the Shop app after criticizing the Canadian government’s decision to impose retaliatory tariffs on US imports.
Lütke announced the features in an X post on Feb. 2, the day after Canada announced its in-kind response to the United States’ tariffs on Canadian goods. The burgeoning trade war prompted nationwide calls to support and buy Canadian goods, including those on social media asking for Shopify and Lütke to introduce buy-local features.