• Neo has a huge partner network.
• Most network partners use standard receipts with nothing on the back or advertise themselves instead of Neo. This is a waste of advertising space.
• Neo can create custom designs with a strong onboarding flow with a QR code+link and a strong CTA to test with select partners.
• A box of standard receipts with 50 rolls can be around $30 retail. This could last a month for a small business. I don’t know how much it would cost to print a custom one but probably not that much more and there would be wholesale pricing.
• The box of 50 thermal paper rolls can produce approximately 5,000 customer receipts if each receipt is 6 inches long.
• If conversion rate is 1% that’s 50 new users per box; If the cost of custom box that makes 5000 receipts is $50 with shipping that’s CAC of just $1. My math is probably wrong but even if it’s 2x or 5x wrong it could still be still low enough to consider testing.
The receipt could have customer satisfaction survey where customers provide info on where they used it, this data can be shared with rewards partners as a value add.
If the value is there you can probably even get retailers to pay you for Neo-branded paper rolls instead of doing it for free and it would probably work better than some old school ads on bus stops.
If you test this at multiple locations you can compare which ones convert better and double down there.